HVAC Facebook Ads: fill shoulder seasons with tune-ups and replacement offers.
Facebook (and Instagram) is where you generate demand — reaching homeowners before their system fails, at a fraction of Google's cost per click.
A Meta Ads playbook built for HVAC
We run three campaign types for HVAC: seasonal tune-up promos to fill service calendars, replacement/financing offers for aging systems, and retargeting to close homeowners who visited your Google Ads landing pages.
Seasonal tune-up campaigns
$79 spring tune-up, fall furnace check — the classic HVAC demand generator.
Replacement + financing offers
Aging-system homeowners get financing-forward creative: '$0 down, low monthly payment'.
Radius + demographic targeting
Homeowners only, 25-mile radius, income bands tuned to average ticket size.
Retargeting from PPC & website
Anyone who visited your service page or Google Ads landing page gets pulled back into the funnel.
Lead-form ads with instant SMS
Native Facebook lead forms with instant SMS follow-up so leads don't cool off.
Creative production included
We shoot and edit video/photo creative for your ads — no stock imagery.
Ready for exclusive HVAC leads?
Book a 15-minute call. We'll show you projected cost-per-lead in your service area before you spend a dollar.