Residential · Southeast US
Residential growth-model scenario
Family-owned HVAC contractor with a 15-tech team. Combined LSAs, exclusive-lead top-off, and Local SEO across 12 cities.
4.5×
lead volume
$62
avg. cost per lead
38%
close rate
Results & benchmarks
Planning benchmarks, not client claims.
These scenarios show how we model channel economics before a campaign starts. They are not customer results or promises.
Google Search AdsLocal Services AdsMeta AdsGoogle Business Profile
The scenarios below are illustrative engagement models using industry benchmark data, not client testimonials. When we model your market on a strategy call, you get the same format with your real ZIPs, real search volume, and real CPCs.
Commercial · Midwest US
Commercial pipeline-model scenario
Commercial HVAC firm targeting facility managers. Search + LinkedIn Ads combined with a rebuilt commercial services page and lead-magnet PM audit checklist.
27
PM contract inquiries
$210
cost per qualified lead
6:1
pipeline ROAS
Residential · Southwest US
Local SEO growth-model scenario
Growing HVAC brand with no organic presence. Programmatic city pages, GBP overhaul for each location, review generation, and 20-article topical cluster.
#1
in 4 cities
3.1×
organic traffic
58
organic leads / month
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